Part I
1. Find a printed advertisement (from a magazine, newspaper, or from the internet)
2. Identify the purpose of the ad.
3. Identify the intended audience of the ad.
4. Identify the techniques used to persuade.
5. Identify whether or not the ad is effective. Explain why or why not.
Part II
6. Watch 1/2 hour of television and take notes on each commercial.
7. What techniques do the ads use to persuade?
8. What elements of the ad are or are not politically correct?
9. Choose one ad and explain why it is or is not effective.
10. What unintended messages are presented in the ad?
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